A Beginner’s Guide to Social Media Marketing

Pre-requisites:

• A basic knowledge of social media.
• A love for design.
• Good communication skills.
• The willingness to take on a new challenge.
• The ability to work with a team.

Description:

This 12-hour workshop is specifically designed for young persons who desire to engage with social media as a marketing and branding tool. It is designed to help participants understand how to leverage popular social media platforms to effectively promote a brand, product, or service. The workshop will draw on the latest research and best practices to help participants engage with audiences, create compelling content, and evaluate the success of their efforts. Participants will participate in engaging activities, group discussions, and practical exercises that will enhance their learning experience.

Learning Outcomes:

In this workshop participants will:

• Understand the fundamentals of social media marketing and the unique characteristics of teenage social media usage.
• Develop engaging, shareable content that resonates with their peers.
• Create and manage professional social media profiles across multiple platforms.
• Effectively respond to questions or comments to maintain a healthy social media presence.
• Use analytics tools to measure the impact of their social media marketing efforts and refine their strategies accordingly.